STRATEGY • MESSAGING • COACHING • COPYWRITING
You’re on a mission to make the world a happier, healthier place. I’m on a mission to help you create the marketing strategy and content that positions you as your ideal client’s trusted choice, builds the brand of your dreams, and creates the sales and impact you and your business are worthy of.
For the products people slurp, swallow, sip and squirt.
And for the health pros whose work educates, enlightens, empowers and expands.
STRATEGY • MESSAGING
COACHING • COPYWRITING
For the products people swallow, slurp, sip and squirt.
And for the health pros whose work educates, enlightens, empowers and expands.

You’re on a mission to make the world a happier, healthier place. I’m on a mission to help you create the marketing strategy and content that positions you as your ideal client’s trusted choice, builds the brand of your dreams, and creates the sales and impact you and your business are worthy of.
30 years experience • $MILLIONS IN SALES GENERATED
I work with:
Natural health brands selling vitamin and nutritional supplements, herbal medicines, functional foods and natural personal care products
Health and wellness practitioners and clinics
Course and digital product providers
Group program and membership owners
Coaches and consultants
Intuitives and spiritual business owners
In my 30 years as a health and wellness marketer, I’ve worked with some of Australia's favourite brands and lots of growth-focused small business owners across hundreds of marketing, copywriting and coaching engagements spanning:
Brand positioning and identity development
Messaging and content strategy
Marketing coaching and personal branding
New products and offers (both best-selling health supplements and innovative online programs)
Marketing campaigns and launches
Digital ecosystems (website, email, social)
Keen to explore working together? Let’s talk!

30 years experience + $MILLIONS IN SALES GENERATED
I work with:
Natural health brands selling vitamin and nutritional supplements, herbal medicines, functional foods and natural personal care products
Health and wellness practitioners and clinics
Course and digital product providers
Group program and membership owners
Coaches and consultants
Intuitives and spiritual business owners
In my 30 years as a health and wellness marketer, I’ve worked with some of Australia's favourite brands and lots of growth-focused small business owners across hundreds of marketing, copywriting and coaching engagements spanning:
Brand positioning and identity development
Messaging and content strategy
Marketing coaching and personal branding
New products and offers (including both best-selling health supplements and innovative online programs)
Marketing campaigns and launches
Digital ecosystems (website, email, social)
Keen to explore working together?
Let’s talk!
Ready to refine your messaging, strengthen your offers, raise your profile or navigate a new season in business? My tailored 1:1 marketing coaching helps coaches and health and wellness business owners build momentum and grow with intention.
Need an experienced marketing lead to oversee your launch, campaign or broader marketing ecosystem? I offer strategic direction, project management and hands-on support for health, wellness and coaching businesses to keep everything on track and oriented towards your goals.
Want help with a copywriting project, new website copy, campaign launch or ongoing content creation? I’ll help your audience understand how your product or service can benefit them, why they can feel confident choosing you, and what to do next.



Ready to refine your messaging, strengthen your offers, raise your profile or navigate a new season in business? My tailored 1:1 marketing coaching helps coaches and health and wellness business owners build momentum and grow with intention.

Need an experienced marketing lead to oversee your launch, campaign or broader marketing ecosystem? I offer strategic direction, project management and hands-on support for health, wellness and coaching businesses to keep everything on track and oriented towards your goals.

Want help with a copywriting project, new website copy, campaign launch or ongoing content creation? I’ll help your audience understand how your product or service can benefit them, why they can feel confident choosing you, and what to do next.

Ready to refine your messaging, strengthen your offers, raise your profile or navigate a new season in business? My tailored 1:1 marketing coaching helps coaches and health and wellness business owners build momentum and grow with intention.
Need an experienced marketing lead to oversee your launch, campaign or broader marketing ecosystem? I offer strategic direction, project management and hands-on support for health, wellness and coaching businesses to keep everything on track and oriented towards your goals.
Want help with a copywriting project, new website copy, campaign launch or ongoing content creation? I’ll help your audience understand how your product or service can benefit them, why they can feel confident choosing you, and what to do next.




Ready to refine your messaging, strengthen your offers, raise your profile or navigate a new season in business? My tailored 1:1 marketing coaching helps coaches and health and wellness business owners build momentum and grow with intention.

Need an experienced marketing lead to oversee your launch, campaign or broader marketing ecosystem? I offer strategic direction, project management and hands-on support for health, wellness and coaching businesses to keep everything on track and oriented towards your goals.

Want help with a copywriting project, new website copy, campaign launch or ongoing content creation? I’ll help your audience understand how your product or service can benefit them, why they can feel confident choosing you, and what to do next.
Do-it-yourself
FREE GUIDE: WHAT TO POST ON SOCIAL FOR YOUR HEALTH, WELLNESS OR COACHING BUSINESS
Sick of trying to figure out what to post? Get my free social media strategy guide Show Up & Grow and discover my simple framework for creating content that resonates with the right people, deepens your relationship with them, and grows your health, coaching or consulting audience.

Want actionable ideas, quick content prompts and strategic insights? Subscribe to the Sparkling Seeds Newsletter for bite-sized bursts of inspiration to help your marketing shine and your business thrive.



Want actionable ideas, quick content prompts and strategic insights? Subscribe to the Sparkling Seeds Newsletter for bite-sized bursts of inspiration to help your marketing shine and your business thrive.

Done-for-you
Done-for-you

Effective health copywriting does more than just read well. It needs accuracy, credibility, and most importantly, to be strategically structured to reinforce what you’re known for and move readers towards the decision that’s best for them.
With 30 years of experience and thousands of health copywriting projects under my belt, I know exactly what it takes to explain how your products and services work, position you as a trusted expert, and inspire the right people to take action.
Effective health copywriting does more than just read well. It needs accuracy, credibility, and most importantly, to be strategically structured to reinforce what you’re known for and move readers towards the decision that’s best for them.
With 30 years of experience and thousands of health copywriting projects under my belt, I know exactly what it takes to explain how your products and services work, position you as a trusted expert, and inspire the right people to take action.
What could we write together?

Done-with-you

You do amazing work – now it’s time to get it out to more people so you can increase both your impact and your income!
Bottle Your Brilliance is my 1:1 marketing coaching program especially for health and wellness business owners and coaches who are ready to grow.
It’s like having a marketing strategist in your corner, guiding and mentoring you as you build your brand, your next irresistible product or offer, or the marketing campaigns and content that will help you reach your goals.
Wondering what’s in the bottle?



Done-for-you

Done-for-you
If your launches, campaigns and marketing initiatives are feeling complex (or even overwhelming), it can be a weight off your mind to have an experienced marketing lead overseeing the bigger picture.
From strategic direction and messaging oversight to project management and hands-on support, I help health, wellness and coaching brands keep everything organised, cohesive and moving forward.
That means less pressure on you to manage every moving piece so you have more time and space to focus on the parts of the business only you can lead.
What can I take off your plate?

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I acknowledge the Guringai people, Traditional Custodians of the land on which I live and work, and pay my respects to their Elders past, present and emerging, and to all Aboriginal and Torres Strait Islander peoples.
Jayne Tancred © 2008-2026 All Rights Reserved
ABN: 62 928 126 060
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